The recent surge in demand for home water filtration products has drawn the interests of both ethical and unethical companies. Many are attempting to capitalize on this explosive industry with inferior and undocumented products… here are a few things to watch out for:
Undocumented claims.
Broad statements such as "Removes contaminants" or "Provides pure water" without certified test data to support their performance claims should be a warning sign. The law in many states prohibits such un-documented or broad claims relating to water filters.
Over priced systems.
Many of the most effective brands are also the best value, while some of the most expensive offer the least. Typically price doesn't determine value, performance does.
Intentional avoidance of states that require product certification, CA, WI, Massachusetts.  These states require certification of performance claims and promotional literature for water treatment devices. Companies that avoid these states typically do so to avoid accountability. The California Department of Health Certificate of claims is a good way to determine the credibility and performance of a product. To get it companies must provide extensive laboratory test data for each contaminant removal claim. The Certificate also means the company's literature; web site and packaging have been reviewed to contain no false or exaggerated claims... just the facts.

The amount of used motor oil that is improperly disposed of each year in the United States is equal to ten times the volume of oil that was spilled in the Exxon Valdez accident in Alaska.

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